17th Annual Ice Fishing & Winter Sports Show – Day 3 December 5, 2009

I awoke finally feeling rested, and as we assembled after breakfast, I could tell we were all bright-eyed, bushy-tailed and ready for a full day at the Ice Fishing & Winter Sports Show. Good thing too, because we were busy!

Notice His Unique Fishing Method & Location of His Tackle 🙂

Doors opened at 10 am and crowds streamed in consistently throughout the day. Being it was Kids Day, there were plenty of junior fishermen and families in attendance. We were most impressed with what the show organizers had done to help teach junior fisherman the joys and nuances of ice fishing. Some even got to catch a fish through the “ice” right there at the show!

LureSecure’s Lure Wraps sold well throughout the day. Folks were impressed with the ability to keep their tackle tangle free, and we heard more than our share of hook wound stories after demonstrating how LureSecures prevent that from happening. People loved hearing our products were made in the U.S., right there in St. Paul. Many were pleased to learn we utilized Rebuild Resources to manufacture our products, thus helping folks in recovery get their lives back together. It was apparent our goal of maximizing the benefits provided by our product was paying off – and not just for us.

Mongo | Kevin Byker | Chief Fishfinder

We were joined mid-afternoon by Kevin Byker of Rebuild Resources, and it was a pleasure to have him onboard. It’s not often the manufacturer of a product is on-hand to discuss the process, or just watch how his company’s handiwork is being received. What’s unique is that Kevin cares, and not just about bottom lines, but about what Rebuild Resources stands for and what it does for society and our economy. If you own a company or manufacture a product, you really need to contact Rebuild Resources and find our what they can do for you, and what they do for those that know the joy of a job, and another chance in life.

Sales were brisk for us on this day, and for good reason. Not only do we have a killer product, but we were handing out free Swedish Pimple and Do-Jigger lures provided by one of our show partners, Bay de Noc Lure Company. Ice fisherman know the proven ability of Bay de Noc lures to catch fish, and were more than curious to see what was available to accompany their purchase of LureSecure Lure Wraps.

Motion, activity and demonstration are the name of the game at a trade show. Sitting there in a chair or hiding behind a laptop is just a waste of your booth fee. It’s kind of like fishing – if you want fish to bite you need the right bait and it has to be provide action that entices interest and attention. This is especially true if you have an innovative product like the LureSecure, or the Dry Hands Minnow Bucket. Showing is always better than telling, and wrapping your hands around a lure without getting stuck, or rattling poles in a bucket without tangling the tackle, or rapidly and easily handling live minnows without dipping your hands into water on a frigid day and risking numb hands (or worse), gets peoples attention.

Mickey's Dining Car

Mrs. Mongo, Aimee and I took a break and headed off for cocktails. We decided on dinner at Mickey’s Dining Car after hearing so many good things about it. We weren’t disappointed – the burgers were fabulous and I had one of the lightest, fluffiest omelettes and some of the best homestyle hash browns I’ve ever had. If you’re in St. Paul, you really owe it to yourself to find out why food shows and celebrities make it a point to eat at this slice of Americana.

After a full day on our feet, the close of the show at 7 pm was a welcome relief. We grabbed a few beers, then we went to dinner at Hunan Garden. Easily some of the best Chinese I’ve ever had, and one of the best times I’ve ever had with a group of friends. We laughed our butts off, and our waitress was superb, and added to the fun (loved the “special” fortune cookies). Sleep definitely came easy this night.


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