17th Annual Ice Fishing & Winter Sports Show: Day 1 December 3, 2009

Off to the holylands we went, in the very wee hours of the morning. We were on a pilgrimage, to a place where ice fishing is a religion. We headed north and west, to Minnesota, packed to the gills with supplies, gear and inventory. We were about to spend the weekend with hordes of fellow ice fisherman at 17th Annual Ice Fishing & Winter Sports Show.

For this journey to the ice fishing holylands, the LureSecure Team consisted of myself, Mike Argyle of ClearStream Concepts, my wife Aimee Argyle of Northern Shores Realty in Belliare, MI, “Mongo” & Mrs. Mongo of Petoskey, MI and Chief Fishfinder, Gary Talarico of AnglerQuest. Aimee & I rolled out the drive and into the snow at 3 am, so we could catch up with the Mongos and the “show trailer” on the northern side of the Mighty Mac Bridge. Gary, the lucky bastid, got to sleep in.

Frankly, I don’t remember much from the first couple hours of the trip. Despite my best efforts (and a benadryl) the night before, I didn’t sleep a wink. Once in the car, however, I couldn’t keep my eyes open. I drifted in and out of usefulness, until the energy drink I guzzled kicked in….then I turned into a sleep-deprived idiot. To shut me up, and keep me out of trouble, Aimee handed over the driving duties once we met up with the Mongos.

We arrived at AnglerQuest Headquarters in Germfask well before dawn, where we loaded the trailer with remaining show items. Then we bid fond farewells to Gary’s wife, Kelly, and blasted off westward….into a typical Upper Peninsula snow flurry. Luckily the incoming storm was a few days away, so there wasn’t much snow to worry about. We had smooth sailing all the way to St. Paul, with mostly clear roads.

After roughly 13 hours on the road, we hit St. Paul, Minnesota at about 5 pm (including time change). It took us a bit to locate the entrance into River Centre, but once we did, we found the arrangements, facility and customer service top notch. The loading dock was indoors, so we didn’t have to unload outside in the elements. Luck was with us when we arrived – we were able to drive up, back in and unload.

Between four of us (Mongo handled truck & trailer logistics) the LureSecure booth went up efficiently and it looked great. Our corner location across from Clam Corp. and StrikeMaster Ice Augers, and near Frabill, was sure to provide us with plenty of traffic. The stage was set for a good show for LureSecure’s product launch. We checked into our rooms, had an excellent meal at Great Waters Brewing Co. and crashed HARD that night.


LIMITED QUANTITIES! FREE SHIPPING! Okuma Fin-Chaser Pink Spinning Rod & Reel Combos

Okuma Fin Chaser Pink Spinning Rod & Reel Combos
Okuma Fin Chaser Pink Spinning Rod & Reel Combos

Almost a cultural icon, the beloved Fin Chaser Combo by Okuma, features a ball bearing drive and a machined aluminum spool . Great for kids or beginners, but also very functional for even the most skilled fisherman to use.  Pick-Up a great combo at a fantastic price for your next day fishing!

Combo Features:
  • Pink Medium Light action 6′ rod
  • Durable glass blank construction
  • Durable ceramic guide inserts
  • Comfortable cork grips
  • Front drag models
  • Aluminum spools
  • Fin Chaser combo comes spooled with line


Our lines are in the water! Welcome to the LureSecure/Fish Fashions Blog

Thank you for stopping by!  This may be your first visit, or it could be a return to see what we’ve been up to.  Our blog is up and running now, and where once there were “under construction” messages, there are now posts and links and all sorts of fun, worthwhile and useful info, as well as the ability for you to purchase a few LureSecure Lure Wraps and Fish Fashions Earrings.

Gary dock ls'sNot sure what we’re all about?  We suggest you visit the page “About LureSecure & Fish Fashions” first before doing much else.  You’ll learn about who we are and why we started this venture.  It’s a story of love, passion, vinyl, velcro, fishing blades, friends, family, rags to riches, chinese food, dogs, black flies, top secret photos, world peace…..

OK, ok, maybe our About page isn’t about all those things, but we think it’s pretty interesting.  We’re two people who fell in Love, found a mutual passion for fishing, decided we were tired of hook wounds and tangled tackle and did something about it.  Along the way we discovered a way for the lady angler (fisherwomen?) to look stylin’ and represent their love of all things with fins while doing their thing.  As our business grew, we enlisted the help of some friends to help us with legal crappola, marketing direction and business growth.  Now we’re a Michigan-based business that has the attention of anglers worldwide.  We’ve shipped LureSecures to fisherman in some of the farthest reaches of this planet.  World domination is just around the corner.  Who’d a thunk it?

Once you get done reading about us, take some time to learn about LureSecure Lure Wraps on the LureSecure Sales page.  Then, once you’ve spent a little worm money on the best device for fisherman since the snap swivel, you can stay out of the dog house with Momma by purchasing her some Fish Fashions.  We recommend purchasing plenty of our earrings, since they’re very affordable, and they come in handy when you don’t get home in time for dinner cuz the fish were biting.  “Hi Honey I’m home, look what I got for you!” (this statement is best made with the stringer of fish carefully hidden away until later)

This page is where you’ll find our latest news, views, updates, ramblings, frivolity and anything else we feel is of value.  Gary will be sharing his articles from Fish & Game Finder Magazine from time to time, as well as fishing reports, hunting stories, outhouse humor, great info, and whatever else drifts through his mind when he’s not thinking about fishing.  There will also be occasional posts from our friends, since they have nice things to say, are great human beings, and we want to fish and not sit at the keyboard all the damn time.  We also have some pros who will stop by on occasion to share their knowledge and expertise with everyone.  If none of this floats your boat, then maybe a great recipe, a lead on a cheap boat, or the opportunity to find a great deal on some real estate in the wilds or on the water are good reasons for you to put your feet up and sit a spell with us.

Thanks again for stopping by – it’s much appreciated.  We’d thank you most kindly if you’d subscribe to our blog.  We’d love you to death for linking to us.  If you’d Tweet about us from time to time we’d give you props for being a kind soul.  Heck, if you’d just tell friends and fellow fisherman about us, we’d probably share the location of one of our fishing hotspots with you.  OK, maybe not, but it was worth a shot.